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Web Marketing Today--Wilson Web |
05/15/2012
Getting Your Fair (Impression) Share on Google
If you've been running a pay-per-click advertising campaign for a while, you have
probably achieved a level of performance that is providing a profitable return
on ad spend — "ROAS." The next step to
getting the most from PPC advertising is maximizing the percentage of time in which your
ads are showing for relevant, converting search queries.
more info
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05/15/2012
3 Must-Test Areas for Lead-Generation Websites
Lead generation sites are
different than ecommerce sites. They usually sell services rather than
products. The services are typically “considered purchases,” involving
more research than most consumer products. And the
buying-shopping-consideration cycle of a prospect is often far longer
than typical ecommerce products.
more info
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05/15/2012
How to Make Your Site More Customer Friendly
A user-friendly website can
increase conversions, such as newsletter signups, service quotes, or
product sales. However, the process of making a website more usable is
non-intuitive. It often involves fully understands what a consumer sees.
more info
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05/08/2012
4 Triggered Emails for Business Websites
Triggered emails are a powerful tool to get and retain consumer interest. In this article, email professional Carolyn Nye explains the use and strategy of triggered emails.
more info
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05/08/2012
How to Generate Phone Calls from Pay-per-click Ads
In this interview, Joseph Kerschbaum, a search-engine-marketing expert,
explains how phone ads work, those Google AdWords' ads that display phone numbers and allow
customers to click to call.
more info
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