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Web Marketing Today--Wilson Web |
02/21/2012
The Pros and Cons of Drop Shipping
In this article, ecommerce expert Rob Snell explains the advantages of drop shipping for the online merchant, such as saving upfront costs of inventory. But you need to balance this, says Snell, by the problems that drop shipping can bring. He concludes with examples of situations where fulfillment via drop shipping is especially appropriate.
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02/21/2012
The Pros and Cons of Advertising on the Google AdWords Display Network - with Joseph Kerschbaum (6:23)
In this video interview, PPC expert Joseph Kerschbaum explains the difference between ads on Google search results and ads on third party sites, Google's Display Network. He offers several tips that will keep you from getting in trouble and that can increase your volume of conversions significantly.
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02/21/2012
Recent Internet Marketing Articles for 21 Feb, 2012, Annotated Links
Here are some articles that will help you this week.
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02/14/2012
How to Optimize Your Site for Google in Foreign Countries
You may know how to do search optimization (SEO) on sites in your own country, but what about when you expand overseas? Global marketing expert Anne Kennedy offers 4 tips to tweak what you know about SEO to your foreign language sites and subdomains.
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02/14/2012
Why Google+ Is Important to Your Small Business - with Krista Neher (5:44)
In this video interview, social media expert Krista Neher gives a basic overview of having a small business presence on Google+. The expectation, of course, is that a presence there will translate into an advantage in search engine rankings. Neher explains how to get started.
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