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Surviving Tough Times Online -Webbizpromotion.com
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| Surviving Tough Times Online |
By:
Jim Edwards |
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 With economic problems dominating the headlines, all businesses, online and off, need to make the most of every single customer contact if they hope to stay in business!
Consumers want to hang onto every dollar and only spend money for things they feel they really "must" have.
To put yourself and your business in the best position to survive and thrive in the current economy, follow these simple rules for making every website visitor count.
The first step in making every visitor count involves knowing exactly what people want from you. The vast majority of businesses never bother to ask what customers and visitors want, and therefore, they make fewer sales than they could with a little research.
Smart online business owners use surveys regularly to stay in touch with customer needs, tastes, and preferences. It costs next to nothing to ask a customer what they want and then simply give it to them. But, it may cost you everything if you don't take the time to ask first.
Next, businesses hoping to make it in these uncertain economic times must form alliances with other business owners who cater to the same audience. Other business owners have the traffic you need in order to grow your business.
For this reason, you must constantly look for creative ways to work with them. The easiest way to profit by working with other website owners involves endorsing each other's products to your own lists or, at a minimum, trading links to funnel traffic back and forth.
Creating traffic from "scratch" rates the slowest and costliest way to bring customers to your website. Persuading other people to send targeted traffic your way puts you on the fast track to profits.
The third step for triumphing in uncertain economic times entails building one-on-one relationships with your customers and prospects, even if you have thousands of them. They must feel as if you are speaking only to them in all of your communications.
The quickest way to accomplish this involves specializing in one highly specific area of concern for them. In othe words, no matter what you sell, you'll never succeed as "Wal-Mart." To succeed, your online business must completely meet the needs of your customers in one, specific area.
Time to face facts: the Internet won't go away! In fact, despite the well publicized "dot bombs" of a couple of years ago, the Internet forms a more integral part of our lives than ever.
Even if you feel like your business, your job, or some other important aspect of your life doesn't depend on the Internet today, what about tomorrow?
Finally, everyone must stay current at all times with the ever-changing landscape of the Internet. At some point, virtually every one of us will find the Internet an integral part of our business lives.
As effective business people, we must develop the ability to adapt to change and give customers what they want - not in months or years -but in the space of hours or days.
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Jim Edwards is a syndicated newspaper columnist and the co-
author of an amazing new ebook that will teach you how to
use free articles to quickly drive thousands of targeted
visitors to your website or affiliate links...
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Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for driving
Thousands of NEW visitors to your website or affiliate
links... without spending a dime on advertising!
Click Here For More Information
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Web Marketing Today--Wilson Web |
02/07/2012
How to Write the Very Best PPC Ad - with Joseph Kerschbaum (5:32)
In this video interview, paid search expert Joseph Kerschbaum offers several tips that will help you write an effective PPC text ad. He explains how to write a relevant ad and then how to test 2 or 3 variations to get the most effective ad that will raise your Quality Score, increase click-throughs, and reduce the cost per click.
more info
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01/31/2012
PPC Basics: Part 7. Quality Score
This article in a series on PPC advertising features paid search expert Melissa Mackey, who explains what Quality Score is, why it dramatically affects the cost and placement of your ads, and steps you can take to improve low Quality Scores.
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01/31/2012
How to Have a Small Business Presence on Facebook - with Krista Neher (5:32)
In this video interview, social media expert Krista Neher offers some tips for small business fan pages on Facebook, where businesses want to get in front of 800 million Facebook users. She sees Facebook as better at increasing loyalty of existing customers than gaining new customers.
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01/31/2012
Recent Internet Marketing Articles for 31 Jan, 2012, Annotated Links
This week we see a number of articles on Google's new "Search Plus Your World," which promises to change search significantly as Google+ cranks up.
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01/24/2012
Online Retailers Must Add Value to the Customer - or Die
In this brief article, e-commerce expert Rob Snell explains and online store essential -- differentiate from thousands of competitors by adding value to your customers. Rob explains how this keeps the merchant from getting cut out of the supply chain and gives examples of ways a store can add value.
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