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Starting a New Business Online? -Webbizpromotion.com
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| Starting a New Business Online? |
By:
Jim Edwards |
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 It seems everybody has a "can’t miss" idea for starting a new web-based business, despite innumerable news accounts of most web businesses going belly-up in a short time.
Most folks still think, mistakenly of course, that a website alone somehow magically produces customers who will buy even the most off-beat items and services. They fail to realize that buying or building a website represents only part of the overall online marketing equation.
Anyone considering starting a new online business or taking an existing business online should heed the following advice to avoid many heartaches and an empty wallet.
Target your audience.
What exactly do your customers want and what words do they use to describe the products and services they will purchase? Don't assume you know how and what they want to buy - ask them! From this research you will determine the "keywords" your customers will use to find your business while surfing and using search engines. You should then focus completely on these keywords while constructing your entire web presence.
Build a focused site.
Your website should center exclusively on those issues directly related to what you sell online. If you sell "orange baskets" then only write about the characteristics, features and benefits of using your orange baskets.
Take great care in writing your copy to keep your text focused on one subject per page and make liberal use of your keywords and their synonyms. Constructing your pages in this manner will aid you greatly in achieving good directory listings and attracting search engine traffic.
Use search engines effectively. If building a highly focused, relevant site to display your products and services gets you to first base with the search engines, then building "bridge" pages will get you rounding third and headed for home!
The term "bridge page" characterizes a web page that focuses on one keyword phrase throughout the entire page. You should build dozens, if not hundreds, of these pages, each of which focuses on one keyword phrase a potential customer would use to find you in a search engine. You should then submit these pages to the individual search engines and monitor them for the traffic they produce.
Accept Change As a FACT of Life!
Understand that creating a successful online business requires commitment to a process of constant promotion and continuous education. You must stay current on cost-effective search engine and directory promotion techniques for driving traffic to your site as well as any factors specifically affecting your industry online.
Accept the fact that change happens online at two speeds:
fast and faster! Just when you think you have everything figured out, a search engine changes its rules, or starts charging for services, or goes from important to irrelevant in the blink of an eye.
Your ability to predict change, master it, and "roll with the punches" will determine your long-term success or failure online.
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Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate links...
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Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for driving
Thousands of NEW visitors to your website or affiliate
links... without spending a dime on advertising!
Click Here For More Information
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Web Marketing Today--Wilson Web |
02/07/2012
How to Write the Very Best PPC Ad - with Joseph Kerschbaum (5:32)
In this video interview, paid search expert Joseph Kerschbaum offers several tips that will help you write an effective PPC text ad. He explains how to write a relevant ad and then how to test 2 or 3 variations to get the most effective ad that will raise your Quality Score, increase click-throughs, and reduce the cost per click.
more info
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01/31/2012
PPC Basics: Part 7. Quality Score
This article in a series on PPC advertising features paid search expert Melissa Mackey, who explains what Quality Score is, why it dramatically affects the cost and placement of your ads, and steps you can take to improve low Quality Scores.
more info
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01/31/2012
How to Have a Small Business Presence on Facebook - with Krista Neher (5:32)
In this video interview, social media expert Krista Neher offers some tips for small business fan pages on Facebook, where businesses want to get in front of 800 million Facebook users. She sees Facebook as better at increasing loyalty of existing customers than gaining new customers.
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01/31/2012
Recent Internet Marketing Articles for 31 Jan, 2012, Annotated Links
This week we see a number of articles on Google's new "Search Plus Your World," which promises to change search significantly as Google+ cranks up.
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01/24/2012
Online Retailers Must Add Value to the Customer - or Die
In this brief article, e-commerce expert Rob Snell explains and online store essential -- differentiate from thousands of competitors by adding value to your customers. Rob explains how this keeps the merchant from getting cut out of the supply chain and gives examples of ways a store can add value.
more info
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